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He's Worth
Over $300 Hundred Million
The
biggest hip-hop impresario of the mid-'90s, Sean "Puffy" Combs
-- or P Diddy, as he was known on his own musical projects -- created a
multi-million dollar industry around Bad Boy Entertainment, with
recordings by the Notorious B.I.G., Craig
Life
was not always easy for Sean Combs. Early on Combs lost his father
to drug-related violence at the age of three. Relocating with his mother
and sister to Mount Vernon at age twelve the youngster had a relatively
privileged lifestyle thanks to his mother's long hours and numerous jobs.
After attending elementary school in Harlem, Combs went to the private
Mount St. Michael Academy in the Bronx before getting into prestigious
Howard University in Washington, DC and leaving after a year to pursue a
career in the music business.
Combs
proved a sharp businessman even in his early years, coming up with ways to
make a profit off of the paper delivery business by taking over an older
boy's easy apartment building route and offering him a percentage of
profits. His keen business sense and unrelenting drive led him to make the
most of his friendship with Mount Vernon hip-hop celebrity Heavy D. In
1987, Combs' alliance with Heavy D landed him a meeting with Uptown
Records executive Andrew Harrell, who offered the ambitious young man an
intern position at his company. Impressed with the self-starting young
man's work ethic and his closeness to the urban youth culture, Harrell
began giving the eager Combs more responsibilities and artistic freedom.
In 1989, Combs was the youngest executive in the industry, named vice
president of A&R for Uptown. Harrell's faith in the young man would
pay off, as Combs' work in shaping the image and sound of artists
including Jodeci and Mary J. Blige would move millions of units and
jumpstart major careers. Internal power struggles led to Combs getting
axed from Uptown in late 1992, but Harrell assisted the young man in
forming his own company, Bad Boy Entertainment.
In
1994 Bad Boy had its first hit, Craig Mack's "Flava in Ya Ear",
turning an unknown rapper into a platinum-selling artist almost overnight.
That same year the soon-to-be legendary Notorious B.I.G. released his
debut. Helped by their noted success, Bad Boy was able to negotiate a deal
with Arista Records the following year by which Bad Boy would have full
creative control while Arista sponsored 50% of the company. 1995 also saw
Notorious
Though
protege B.I.G. sound-alike Shyne hit it big in 2000, Bad Boy wasn't
generating the kind of sales it had previously, when even dependable Lil'
Kim ended up with disappointing returns. Late 2000 saw a turnaround when
Combs' teen pop group Dream hit shelves. A sweet-voiced quartet of girls
really in their teens, the group hit it big with the danceable "He
Loves Me Not" at the close of 2000 and looked set to continue their
success through 2001.
Though
music made him millions and secured his place as a top American
businessman, Combs was anxious to branch out into other ventures. In 1997
he opened Justin's, a Caribbean and soul food restaurant named after his
eldest son. This New York City flagship would be followed by an Atlanta
After
announcing that he was a new man and would heretofore be referred to as P.
Diddy (a nickname bestowed upon him by B.I.G.) rather than Puff Daddy,
Combs finally made his big screen debut when his co-starring part in Jon
Favreau's comedy "Made" was released to theaters in the summer
of 2001. A film about two wannabe thugs (Favreau, Vince Vaughn) who move
to New York hoping to become involved in organized crime, "Made"
could likely make or break Combs' hopes for an acting career. Shortly
before its release, Combs wrapped work on the prison drama "Monster's
Ball" (2001), featured alongside Billy Bob Thornton and fellow
hip-hop star Mos Def. Click here now and get your Free Celebrity Gossip Newsletter
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